Time to start thinking about what you will hand out at your trade show booth in 2010.  You want something people will keep, use and remember where they got it.  Pens are very popular items to hand out.  They come in all kinds of price points so there’s a pen for everyone’s budget.  A nice pen that someone uses every day can make a great marketing tool at a trade show or networking event.  Industry experts say that the average pen has 7 owners.  People pick a pen up here, leave it as they sign a receipt or write a note, the next person picks it up and does the same and so on.  The person you originally handed it to may not be the eventual one who keeps it so make sure your contact information is on the pen as well as what you do if it’s not obvious from the name.  Good pens make great silent marketing partners. Time and again people report they got referrals from someone saying, “I have a pen and here’s the name of a VPS Hosting, servers, etc.”   Lastly, why wait until just before the trade show or event, order your items today and you will be set when the event rolls around.

Make an impression with a quality pen at your next trade show booth or event

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